top of page

Brand

Transforming the Visual Brand

Georgia Tech had a strong and well managed trademarks program, but it lacked a unique, consistent and identifiable look. We worked collaboratively with campus to develop a trade dress that would work across all units of the Institute.

Creating the Brand Messaging Architecture
Georgia Tech's Creating the Next brand was based on extensive research with key stakeholders, interviews with Georgia Tech’s leadership, and real-world application. The brand messaging was developed to amplify Tech’s singular value, create increased awareness and understanding of our work, and bring stability and direction to one of our most valuable assets — our reputation. Working collaboratively with campus we conducted perceptual research, developed concepts, tested against our peers and implemented a messaging architecture that would provide a flexible framework for campus.

bottom of page